Two of the market's most popular income ETFs compared side-by-side. See which one fits your yield strategy.
What this means: Both BFB and PRU fall intoTier 2: Yield Plus. This suggests they share a similar risk profile and volatility expectation.
| Metric | BFB | PRU |
|---|---|---|
| Total Return (1Y) | 0.00% | -0.28% |
| NAV Change (1Y) | 0.00% | -4.87% |
| Max Drawdown | 0.00% | -19.88% |
| Beta | - | - |
* Returns include dividend reinvestment. Drawdown calculates peak-to-trough decline over trailing 12 months.
BFB (Brown-Forman Corporation) is a conservative dividend growth fund managed by institutional managers. It focuses on generating income through strategic holdings. With significant capital, this fund has been operational since its inception.
Strategy: Focuses on quality dividend-paying companies with strong balance sheets and consistent payout histories.
PRU (Prudential Financial Inc.) is a conservative dividend growth fund managed by institutional managers. It focuses on generating income through strategic holdings. With significant capital, this fund has been operational since its inception.
Strategy: Focuses on quality dividend-paying companies with strong balance sheets and consistent payout histories.
In the head-to-head battle of BFB vs PRU, the choice depends on your specific goal. PRU wins for Immediate Income with a 4.59% yield. However, BFB is the better choice for Long-Term Growth due to superior total return performance.
Which fund is safer for retirement income? We analyze the yield sustainability and structural risk.
The Bottom Line Question: If you invest $100,000 today, how much cash will you actually receive each month? Here's the exact math:
BFB
Annual Yield: 0.00%
$0/mo
($0/year)
Frequency: Monthly
PRU
Annual Yield: 4.59%
$382/mo
($4,586/year)
Frequency: quarterly
Income Gap: PRU generates $4,586/year more than BFB on the same $100k investment.
Over 20 years, that's $91,728 in additional cash flow (before reinvestment).
Context Matters: Higher income doesn't always mean better investment. Review the "Yield Trap" and "Total Return" sections above—you want income that's sustainable, not just headline-grabbing.
Historical data reveals how these funds behave during market stress. BFB has delivered a superior Total Return of 0.00% over the past year.
Every investor has a unique risk profile. Use our Portfolio Intelligence tool to see the impact of adding these ETFs to your holdings.