Two of the market's most popular income ETFs compared side-by-side. See which one fits your yield strategy.
What this means: Both NOBL and SDY fall intoTier 1: Cornerstone. This suggests they share a similar risk profile and volatility expectation.
| Metric | NOBL | SDY |
|---|---|---|
| Total Return (1Y) | 7.62% | 9.07% |
| NAV Change (1Y) | 5.29% | 6.33% |
| Max Drawdown | -17.24% | -17.53% |
| Beta | - | - |
* Returns include dividend reinvestment. Drawdown calculates peak-to-trough decline over trailing 12 months.
Dividend aristocrats represent the gold standard of income investing — companies that have increased their dividends for a quarter-century or more have proven their business models through multiple recessions, interest rate cycles, and market crises. NOBL and SDY both target this elite group, but with slightly different eligibility bars and weighting methodologies that produce distinct portfolio characteristics worth understanding.
NOBL requires 25 consecutive years of dividend increases from S&P 500 companies — a strict filter that limits the universe to about 67 companies as of 2025. SDY draws from the S&P Composite 1500 (which includes mid and small-cap stocks) with a 20-year threshold, creating a broader universe of 110-130 holdings. NOBL's narrower, higher-quality screen means every holding has survived the 2000 dot-com crash, the 2008-2009 financial crisis, and COVID-19 while continuing to raise dividends. SDY's wider screen still provides exceptional quality, but with somewhat less selective filtration.
NOBL uses equal weighting — each of its ~67 holdings gets roughly the same allocation. This means smaller, high-quality dividend growers like Cintas or Brown & Brown receive meaningful positions alongside giants like Procter & Gamble. Equal weighting historically provides a small-cap value tilt that has beaten market-cap weighting over long periods. SDY uses market-cap weighting, concentrating in the largest dividend achievers. Each methodology has supporters, but NOBL's equal weighting is theoretically better positioned to capture the "quality small-cap" premium.
NOBL's 2.38% starting yield is slightly below SDY's 2.67% — a gap that may seem small but compounds meaningfully over time. More importantly, both funds' dividend growth rates (historically 7-10% annually) mean the yield-on-cost for long-term holders far exceeds the current stated yield. An investor who held NOBL since 2013 is now receiving distributions equivalent to roughly a 6-8% yield on their original investment, with continued growth ahead.
Choose NOBL if:
Choose SDY if:
Every investor has a unique risk profile. Use our Portfolio Intelligence tool to see the impact of adding these ETFs to your holdings.