Metrics

Yield on Cost (YOC)

Your dividend yield based on the price you originally paid for the investment, highlighting the power of long-term dividend growth.

Reviewed by DivAgent Research Team
Updated Jan 2026

Yield on Cost (YOC) — At a Glance

Definition

Current Dividend ÷ Your Purchase Price. If you bought SCHD at $50 and it pays $3 today, your YOC is 6% even if the market yield is 3%.

Risk Level
Low
Commonly Seen In
Long-term dividend growth portfolios
Warning Sign
High YOC doesn't mean the investment is still good today - always evaluate based on current market value.
Key Metric
Annual Dividends per Share ÷ Original Cost per Share
Pro Tip

YOC is a backwards-looking metric of success, but "Yield on Current Value" is what matters for today's capital allocation.

Yield on Cost (YOC) is a measure of dividend yield calculated by dividing the current annual dividend by the original price paid for the shares.

Why YOC Matters

For long-term investors in companies that grow their dividends, YOC can reach impressive levels. A stock bought decades ago with a 3% yield might have a 20% or 50% yield on cost today as the dividend per share has increased many times over.

Example of YOC Power

Imagine buying 100 shares of a stock at $100 per share ($10,000 total) when it pays a $3 dividend (3% yield). Ten years later, the stock price is $200 and the dividend has grown to $10.

  • Market Yield: 5% ($10 ÷ $200)
  • Yield on Cost: 10% ($10 ÷ $100)

The Psychological Benefit

YOC helps investors stay focused on the growing income stream their portfolio generates, especially during market volatility when share prices fluctuate.

DivAgent Educational Standards

This definition is part of the DivAgent Income Academy curriculum. Our glossary is designed to bridge the gap between institutional jargon and retail investor understanding. Each term is reviewed by our Research Team for accuracy, specifically in the context of:

  • Tax implications (Ordinary vs. Qualified)
  • Impact on Total Return calculations
  • Relevance to Option-Income strategies
  • Risk assessment in a retirement portfolio

*While we strive for precision, financial terminology can evolve. Always verify definitions with official regulatory sources (SEC, IRS) when making tax or legal decisions.

Master Dividend Investing

Get weekly insights on dividend strategies, ETF analysis, and portfolio optimization delivered straight to your inbox.

No spam. Only deep data and strategy updates.